The table shows the date and time the report was generated, as well as the time frame for the report. All dates and times are referenced to the location of the system running the analysis Timeframe - beginning date and time of your log. The number of page hits -Are a count of actual successful hits for the document not including any graphics on the page. Pages can be files with extensions such as .htm, .html, .asp, and a few others (as defined by the Options | Web Traffic Analysis | File Types tab). Impressions -A count of the number of pages viewed and not including the supporting graphic files within the page. The total number of hits -Is a count of all the successful hits including HTML pages, pictures, forms, scripts and files downloaded.Tip: Visit http://www.webtrends.com/support/hits_views_sessions.htm for a more detailed description of pages and the visitor sessions. Number of Hits for Home Page -Number of times the home page was visited. This statistic is derived from the home page setting in the profile. Number of Successful Hits for Entire Site -Hits with a successful status code. Number of Page Views (Impressions) -Page Views is the count of hits to documents and forms (as defined by the Options | Web Traffic Analysis | File Types tab). Document Views - Document Views is the count of hits to documents (as defined by the Options | Web Traffic Analysis | File Types tab). Number of Visitor Sessions - Hits to your site by a single visitor within a timeframe (as defined in Options | Web Traffic Analysis | General Tab).
Domestic, International and Unknown sections summarize the origin of visitors in percentages of hits. Visitor Sessions From the United States - Sessions determined by the User Domain field in the log, and as defined by Options | Web Traffic Analysis | Domains. International Visitor Sessions - Sessions determined by the User Domain field in the log, and as defined by Options | Web Traffic Analysis | Domains. Visitor Sessions of Unknown Origins -Domains recorded in the log that have no configuration settings in Options | Web Traffic Analysis | Domains. Origins may also be unknown if the server does not log this field.
Averages indicate general statistics that span the log. Average Number of Hits Per Day -Number of Successful Hits divided by the total number of days in the log. Average Number of Page Views Per Day -Number of page views (impressions) divided by the total number of days in the log. Average Number of Visitor Sessions Per Day -Number of visitor sessions divided by the total number of days in the log. Average Visitor Session Length -Average of all visitor sessions in the log.
Unique visitors are a count of unique IPs for the period of the report, whether or not they were authenticated using domain names or cookies. Number of Unique Visitors -Unique visitors are counted using visitor IP, domain name, or cookie (as defined in Options | Web Traffic Analysis | Cookies). Cookies are the most accurate. Number of Visitors Who Visited Once -Visitor Sessions that occurred once throughout the log. Number of Visitors Who Visited More Than Once -The count of Visitor Sessions that occurred with more than the default 30 minutes (or the time set for visitor sessions as defined in Options | Web Traffic Analysis | General Tab) between any activity.
The General Stats table gives a general overview of the site's performance, helping you quickly assess the growth and the needs of the site. It can help you determine the report chapters that you should focus on for valuable site enhancement statistics.
This section identifies the most popular pages on the site. The number of views includes only the successful hits for the page itself. It does not include any hits for graphics, audio or video files. The percentage of total views is the percentage of hits for that page compared to all other page types. Tip: The types of files included in this table can be configured using the File Types tab in the Options dialog box. Tip: You can list all pages on the site by selecting a number of elements higher than the number of pages on the site.
Most likely these pages are requested the most because of their content and design. Based on the theory that the most requested pages have effectively attracted visitors, you can use similar elements and approaches to improve the less popular pages. Consider the average view times to determine which content holds visitor's attention.
This section identifies the least popular pages on your Web site. The number of views only includes the successful hits for the page itself. It does not include any hits for graphics. The percentage of total views is the percentage of hits for that page compared to all other pages. Tip: The types of files included in this table can be configured using the File Types tab in the Options dialog box. Tip: You can list all pages on the site by setting the number of elements to a number higher than the number of pages on the site.
There are many reasons that these pages are requested the least. Consider the content and the navigational tools or descriptions available to guide visitors to them. How do these pages differ from those that are most requested? Do the average view times indicate visitors are not attracted long enough to convey your message? This table may indicate areas on your site that may need attention.
This section shows you the most frequently traveled paths your visitors take when accessing the specified web pages.
Use this information to evaluate the design of your web site. Where do people go from theses pages? What pages are visited first? Do your visitors appear to be looking for pages that should be more accessible?
This section shows the dynamic pages and forms that are used the most.
If you have a dynamic site, this table can be used with the Most Requested Pages table to determine your most popular pages. In addition, you can also use this information to place ads of higher value on the most popular pages.
This section identifies IP addresses and/or domain names of visitors and their relative activity level. If you use WebTrends cookies to track sessions on the site, WebTrends can differentiate hits from visitors with the same IP address. Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor IP or domain.
Consider the visitors who use the site most, and tailor your site to their interests and needs. If this is an intranet, notice which employees use the site the most and find out what they like about it. You might also get feedback from those who use it the least and find out what they are looking for.
This section identifies the top locations of the visitors to the site by country. The country is determined by the suffix of their domain names. Use this information carefully because it is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the visitor's actual geographic location. For example, while a vast majority of .com domain names are from the United States, there is a small minority that exist outside of the United States. If reverse DNS lookups have not been performed, WebTrends cannot determine the country of origin and this section is not included in the report. The table lists the top countries in decreasing order of the number of hits. Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor country.
This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an International audience.
This section identifies the companies or organizations that accessed the site the most often. If the DNS lookup option is set to "Always" or "Automatically," WebTrends searches for the domain name in the company database, and includes the company name and geographic information in the graph and table. If reverse DNS lookups are not performed, either by WebTrends or by the server, only IP addresses are listed. The table lists companies and organizations in decreasing order of the number of hits.
Determine how your e-business can be improved according to how businesses are using your site. Consider how your product can be made more attractive to organizations that have shown interest.
This section helps you understand the bandwidth requirements of the site by indicating the volume of activity in kilobytes transferred. The table provides various measures of activity by unit of time for the report period (the unit of time depends on the amount of time covered by the report, and will be the day in most cases).
Periods of less activity should be considered for maintenance and content improvement.
This section shows the activity for each day of the week for the report period (i.e. if there are two Mondays in the report period, the value presented is the sum of all hits for both Mondays.) The table lists the number of hits, percentage of total hits and visitor sessions for each day of the week for the report period. Values in this table do not include erred hits. Tip: Consider the Day of Week Filter to include or exclude activity based on the day of the week.
Days of less activity should be considered for maintenance and content improvement.
This section shows the most and the least active hour of the day for the report period. The second table breaks down activity for the given report period to show the average activity for each individual hour of the day (if there are several days in the report period, the value presented is the sum of all hits during that period of time for all days). All times are referenced to the location of the system running the analysis. The table lists the percentage of total hits and visitor sessions, as well as the totals for work hours (8:00am - 5:00pm) and after hours (5:01pm - 7:59am). Tip: Consider the Hour of Day Filter to include or exclude activity based on the time of day.
This information is useful in determining what hour of the day is best for system maintenance.
This section identifies the domain names or numeric IP addresses with links to the site. The table shows the Domain names if reverse DNS lookups have been performed. This information will only be displayed if your server is logging this information. Tip: You can exclude referrals from your own site by specifying your URL in the profile filters. Tip: To focus your report, consider using the Referrer Filter to include or exclude activity from a referring site.
You can determine those sites that are providing the most referrals to your site. This can help when considering the most effective ways to attract visitors.
This section provides the full URLs of the sites with links to the site. The table shows the Domain names if reverse DNS lookups have been performed, and IP addresses if not. This information will only be displayed if your server is logging the referrer information, and doesn't include visitors who typed in your URL. Tip: You can exclude referrals from your own site by specifying your URL in the profile filters. Tip: To focus your report, consider using the Referrer Filter to include or exclude activity from a referring site.
You can determine those sites that are providing the most referrals to your site. This can help when considering the most effective ways to attract visitors.
The first table identifies which search engines referred visitors to the site the most often. The second table breaks down the keywords used with each search engine referring your site. Note that each search may contain several keywords. Totals in this table represent the number of searches, whether they contain one or several keywords. The third table identifies the main keywords for each search engine.
This can give you an idea of how your meta-tags are performing with each search engine.
Many visitors to your site may be reaching it using search engines like Yahoo, Excite, etc. This section shows you the search phrases that visitors are using to reach your site.
How are people getting to your site? Are they using the search phrases you expect? Do you need to use different keywords in page titles to make it easier for people to find your site via search engines?
This section tells you which search engines people are using to find your site, and the keywords used most frequently with each search engine.
At the most basic level, this section tells you which search engines are being used most frequently to find your site. You may find that some search engines are returning your site for the keywords you expect and that other search engines do not.